GEOFIT: Stakeholders and markets, a commercial approach

The stakeholders in a building retrofit project often are unfamiliar with shallow geothermal energy (SGE) technology and potentially have conflicting requirements [MUSE, 2019]. The following table shows the influence and interest of (in)directly involved stakeholders of typical SGE for building retrofit projects, in the framework of suggested management principles.


GEOFIT stakeholder matrix

Table 1. Preliminary GEOFIT stakeholder matrix


Building upon results of ‘sister projects’ such as the aforementioned MUSE, as well as GEO4CIVHIC and GRETA among others, GEOFIT takes a close look at the wide spectrum of SGE stakeholders in order to develop commercial-ready solutions. In order to gage SGE for building retrofit viability in Europe from a commercial standpoint, the typology of existing building stock is a critical factor. Therefore, one of the key images for this purpose comes from the Buildings Performance Institute Europe [1], shown below:


European Buildings at a glance


Another focus of GEOFIT Market Analysis is the sizing of market opportunities, defined by the specific technologies or ‘markets’ that together make up the full GEOFIT solution set. Initially investigated ‘markets’ include ground source heat pumps, heat exchangers, structural health monitoring,  geographic information systems, building information modelling, building energy management systems, architecture, engineering, and construction, horizontal directional drilling, project management software and services, heating, ventilation, and air-conditioning, and drones.



D9.2 – Market Analysis

Shallow geothermal energy (SGE) technology is an emerging market and is poised to sustain growth based on its feasibility around the globe irrespective of terrain. This can be duly attributed to awareness of public towards climate change and need to switch to renewables in addition to long term objectives of government policies for decarbonizing residential energy consumption with special focus on heating and cooling.

The deliverable aims at a public understanding of the latest trends in the SGE market at global, European, and selected national scales. This report sets a platform for strategizing future business model development and supporting the exploitation activities. The reports also address the key issues that is set to influence the GEOFIT acceptance which starts with an overview of SGE systems and current trends in worldwide canvas and European perspective with special focus on four identified pilot countries. This report further analysis the barriers, the value chain and the importance of synergy between different stakeholders that will ease the adoption/acceptance of GEOFIT in SGE or the heating and cooling market. The preliminary market potential assessment sets a foundation to further assess the pilot site countries under a business case format in subsequent months of the project. The GSHP competitor analysis was carried out based on functionality of well-known GSHP brands available in the European market.

The scope of this deliverable is a general overview of SGE-related topics that serves as a foundation to map the market analysis and market watch activities within GEOFIT to exploitation planning by going deeper into each key exploitable result as a distinctive market to be explored.